As the property market takes its annual breather during the winter months, December is often seen as a time for Estate Agents to wind down. And while some are trading viewings for mince pies, others are strategically leveraging their downtime to recruit.
“This time of the year, agencies should be assessing their team’s strengths and weaknesses,” says James Rowe, our Managing Director. “It's is the perfect time to make strategic hires and ensure the right people are in place before the new year.”
A Strategic Investment in Growth
Strategic hiring isn’t just about filling empty desks - it’s about building a team equipped for long-term success. And, with fewer new listings in December, agencies have a rare opportunity to strengthen their teams without the distractions of peak-season chaos.
Every estate agency wants to hit the ground running in January, but the ones that succeed are the ones who prepare in December. Investing in the right people now ensures you’re ready to capitalise on opportunities as they arise, rather than scrambling for staff later down the line. It’s this forward-thinking approach that sets top-performing Estate Agencies apart.
The Cost of Delay
For those choosing to adopt a ‘wait until January’ mindset, the risks are clear. Starting the year understaffed can result in missed opportunities, slower client response times, and lost revenue.
“By the time some agencies realise they need to hire, the top candidates are already off the market,” warns Rowe.
The Bottom Line
December might feel like the time to slow down, but for forward-thinking estate agents, recruiting in December is a chance to get ahead. With job postings increasing by up to 20% in the new year, competition for talent skyrockets and hiring timelines increase. Acting now means you’re not only preparing for the January rush - you’re laying the groundwork for a successful year ahead.
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